Direct Mail Design: Generic Vertical Markets

Client
Quad/Graphics Sales Team

Required Skills
Brainstorming and concept development, project management, 3D structural design, layout, stock photography sourcing, print production

Project Overview
The Design Innovation Team structurally develops and then graphically designs prototype mail formats for a variety of generic markets including healthcare, retail, grocery, insurance, financial and non-profit. These formats are part of full presentation books and used as sales tools when pitching print solutions to customers.

Design Rationale
Each diverse market has specific design elements that help to highlight the product or service they are offering. For example, mail pieces in the grocery market will often feature a coupon panel or booklet inside, whereas formats featured in the financial market will often include a letter, application and business reply envelope. A considerable amount of thought goes into both the structural design and the graphic design behind each of these prototype formats.